In this breakthrough program we cover how to define an idea, test it quickly and inexpensively with customers, build and test prototypes, create a path to market and ultimately scale your new innovation to success. 

What is the Innovator's Masterclass?

Innovator's Masterclass is my proven complete step-by-step system designed to take you by the hand (as in step 1, step 2, step 3...) to define your idea, hone in on your target customer segment, build and test prototypes, create a path to market and ultimately scale your new innovation to success. No ambiguity or confusion. Literally step-by-step with nothing left out.

Login 24/7 - All Digital and Downloadable

All content is digital and downloadable. 

20+ Templates Organized By Innovation Stage

These templates will help you take your idea from zero to one.

Step-by-Step Course

The entire course is arranged in 12 step-by-step modules. 

Over 250 Slides

All slides and templates are downloadable for your convenience.

Benefits of the Innovator's Masterclass

Whether you are creating software to change the world or hardware designed to improve the lives of your customers, the Innovator's Masterclass can help you accelerate your innovation efforts and achieve success in your business or startup.

Create Innovative and Useful Solutions

Through focused training designed to explore all angles of solving a problem and delivering an effective solution to market quickly.

Validate ideas quickly and inexpensively

Using value proposition testing to discover what will sell and why before building a prototype or writing a single line of code.

Rally your team around a compelling vision

By gaining confidence in an idea, involving team members from day one and crafting a compelling future state of the world you are creating.

Get to product / market fit faster

Thanks to rapid value prop iterations, guided exercises and tools that will reduce your time to market by months or - in some cases - years.

What's included in the Innovator's Masterclass?

Innovator's Masterclass includes instant access to:
12 Proven, step-by-step modules
4 Special bonuses to get you up and running fast
"Bigger Than a Bonus" Creativity Primer Mini-Course - a complete training on creativity and ideation tools to help you fill your idea pantry with new and unique ways to tackle problems

Immediate Access Upon Enrollment

As soon as you enroll, you will get immediate access (via user name and password) to Innovator's Masterclass, all bonuses and Creativity Primer training.

Lifetime Access and 
Login 24/7

Everything with the course is digital and downloadable so you can login to access the content & download the course and take it with you on the go.

Video (mp4), Audio (mp3) and Slides (PDF)

Every module is made up of a video presentation with downloadable video, audio, and slides. All templates are available in PDF and PowerPoint files.

30 Day 100% Money Back Guarantee

If for whatever reason you are unsatisfied with the course content within the first 30 days, we will issue a full refund - no questions asked.

Innovator's Masterclass is Different...

I've spent over a decade in both the startup and Fortune 500 corporate world in operations, marketing and product management. I've launched award-winning products and led creation of new business models from scratch. Throughout my journey I've always been passionate about learning and sharing best practices and creating only the best innovation tools that are proven to work. 
This course is the culmination of that work and passion and as you enroll and access the presentations and materials you'll see why both passion and real-world innovation experience make this one of the most effective innovation training programs in the world.
Jacob Nielson

The Innovator's Journey Overview

The Innovator's Masterclass is designed to put a method behind the madness of innovation and walk you step-by-step through the journey of business model discovery.


Problem / Opportunity Fit

Every Innovation Journey starts with an idea for solving a problem. This is where you clarify what your idea is, what problem you are trying to solve and for whom you are solving it.


Problem / Solution Fit

This is the discovery phase where you come up with rapid prototypes in an effort to quickly find, test and validate your solution with your target customer.


Product / Market Fit

This is the build stage where you take your validated solution to market with a brand, messaging and channel that generates consistent and sustainable sales volume.


Business Model Fit

This is the scale stage where you rapidly extend your solution to more customers and define, model and optimize  your business processes to handle the growth.

12 Modules Arranged By Stage of the Journey

Problem / Opportunity Fit

How to document the idea using the Innovator's Canvas

Identifying your riskiest assumptions

How to organize and run your validation experiments
How to identify your target customer segment

How to get into their shoes and feel their pain

How to use a persona, empathy map and journey maps
How to analyze markets using market distribution maps

How to understand and leverage technology runways

How to create a strategy using the Four Types of Innovation

Problem / Solution Fit

Outline the MVP Experience using MVP Storyboard

Test solution with low, medium & high fidelity prototypes

Track your experiments using the Lean Learning Log
Rank ideas based on solution feasibility and attractiveness

How to prioritize and understand IP opportunities

How to decide which model to pursue based on attractiveness
Determine the strategic fit of the idea with you or your organization's overall mission and strategic goals

Using the Team Charter Canvas to form a team that builds the MVP

Product / Market Fit

For product businesses, outlining the MVP using the Solution Requirements Canvas

For service businesses, outlining the MVP using the Service Design Blueprint
How to quickly create a memorable brand using the Brand Canvas

How to create compelling sales and marketing messages using the Message Design Canvas
How to discover, analyze and mimic channels to market for your solution

How to quickly design and test a channel using the Channel Design Canvas

Business Model Fit

How to define your medium to long-term strategy using the Vision and Strategy Canvas

Defining your product roadmap using the Solution Planning Canvas
How to identify and prioritize the most important business processes to scale

How to define the flow and metrics of those processes using Business Process Maps
How to take the process maps from the prior step and identify automation and optimization options

How to re-organize your team for scale

20+ Innovation Tools Downloadable as PDFs & MS Office Files

Power up your innovation toolbox with over 20 tools and templates specifically curated for creating, validating, building and scaling a new idea from start to finish.

The Innovator's Canvas

The Innovator's Canvas is an all-new way to model innovation and new business opportunities. 

Customer Empathy Map

Guide your customer interviews and get inside the mind of your customer using the Customer Empathy Map.

Customer Journey Map

Understand the journey your customers take from need recognition to final purchase.

Customer Persona 

Give your target customer segment a name, face and a story as to who they are and what is important to them.

Discovery Learning Log

Document your experiments the smart way and accelerate your cycle time through the Build - Measure - Learn loop.

Four Types of Innovation Cheat Sheet

Crystalize your innovation strategy and go-to-market plan using the Four Types of Innovation as a framework for success.

Industry Transformation Cheat Sheet

Using Value Chain Evolution as the framework, this cheat sheet will help you anticipate industry transformations.

Market Distribution Map

Using the Market Distribution Map you can model the dynamics of your market and plan your innovation strategy.

MVP Storyboard

Using the MVP Storyboard you are able to craft an effective story for how your MVP will address your customer's needs.

Letter of Intent to Purchase Template

With this letter you are able to capture signatures of potential customers - tangible evidence of customer interest.

Customer Screener Survey Template

With this screener template you'll be able to quickly line up customers to interview who are squarely in your target segment.

Feasibility & Attractiveness Dashboard

With numerous ways to solve a problem and model a business, this dashboard helps hone in on the one most likely to succeed.

Team Charter Canvas

This canvas will help you facilitate team formation and rally your team around building the solution and business model.

Service Design Blueprint

For service innovations this canvas will help you design a customer experience beyond their wildest expectations.

Solution Requirements Canvas

This canvas is the workhorse for documenting market and product requirements for your big new idea.

Message Design Canvas

Craft compelling and powerful product messaging that sticks with your customers and compels them toward purchase.

The Brand Canvas

Create a beautiful brand story with personality and visual components that appeal to your customers high aspirations.

Channel Design Canvas

Create a cost-effective channel to your customers that consistently turns dimes of marketing into dollars of revenue.

Solution Planning Map

A substitute to traditional roadmaps, this canvas helps you plan releases around a series of customer pains to solve.

Vision and Strategy Canvas

This canvas clearly defines and outlines the vision for your business and the principles, strategy and metrics to help you get there.

Business Process Map

This template will help you create business process maps in order to cost-effectively scale your innovation to more customers.

4 Limited-Time Bonuses

Bonus 1: All Downloadable Content

Every slide and presentation will be downloadable as a pdf, audio and video file.

Every canvas and template will be downloadable as a pdf, and an editable PowerPoint

Over 20 editable templates in total!

Bonus 2: Tech Guide

15 pages of my top recommended tech tools to keep everything organized in a smarter, faster and non-confusing way throughout your Innovation Journey.

This Tech Guide's recommendations are organized to provide you specific recommendations for each step of the journey. Everything from conducting customer interviews, building low, medium and high fidelity prototypes, creating messaging materials, automating business processes and so much more.

In this guide you'll get a list of specific websites, apps, survey platforms, UX/UI prototyping software, innovation consulting companies, IP search tools, cloud platforms, hardware innovation platforms, IOT connectivity platforms, and a number of go-to-market tools to help you on your journey. Everything in this list has been used, vetted and proven to dramatically speed up time to product market fit and I'm excited to share these recommendations with you.

Bonus 3: Innovator's Canvas for Component Suppliers

Not all businesses fit the same mold of selling directly to their end customers through a given channel. Many businesses, such as Intel, offer components to their customers, such as Apple, that are purchased and bundled into an overall solution. This canvas will enable you to quickly and clearly model this type of business with ease.

Bonus 4: Excel Capitalization Table

A clean and easy to understand capitalization table template for startups, internal ventures (including spin-ins and spin offs) and companies in fund raising rounds.

This Excel document will help you easily update founders, investors and funding rounds while showing the overall company valuation at each step.

Special VIP Only Bonus: 1 Hour Strategy Session

As a member of the VIP list, in addition to all the great bonuses already listed on this page you get a 1-hour strategy call with me personally to discuss how to get started with your specific innovation idea. Below are examples of topics we can cover on the call...
Innovators Canvas Desktop

How to get started with the Innovator's Canvas

Regardless of your idea, we can create a canvas for it and get you up and running immediately.

How to create a Market Distribution Map for your idea

An essential tool in starting your innovation journey, I'm happy to help you get started.

How to form your innovation strategy using the Four Types of Innovation

Choosing the right strategy is essential to success. I'd love to help you with yours.

Who is the Innovator's Masterclass for?

Product Managers

If you're a product manager you know how important it is to build the right product for the right customer. This course will walk you step by step through that process.

Marketing Leaders

As a marketing leader you know how important growth is to your business. If you're in Brand Management or Product Marketing, this course is for you.

Engineers & Scientists

As an engineer or research scientist you may want to know the market potential for your idea and how to make a business out of it. This course helps define that exactly.

UX Designers

If you are a UX Designer and you want to take your customer's experience to the next level all while wrapping it in a sustainable business, this course is for you.

Founders / Senior Executives

As an executive of a startup or Fortune 500 company, you know growth and innovation is essential. This course will help you stay on the right side of disruption.

Business Development Leads

If you are in business development working on new business opportunities, whether it be startup investments or JV's, this course will help you accelerate deal flow.

University Professors

B-School professors around the world use the Innovator's Canvas and the Four Types of Innovation to keep their students on the cutting edge of strategy and innovation.

Management Consultants

As a management consultant, frameworks are the foundation of the service you provide clients. This course will give you the tools you need to impress and engage them.

Quotes and Testimonials

I've received a number of comments on my materials from industry experts and thought leaders. If it's good enough for them, I'm confident you'll love it too!

Bigger Than A Bonus: Creativity Primer Mini-Course

Creativity Primer - Three Powerful Methods for Supercharging Your Creativity

This mini-course is based on the truth that creativity is a skill that is learned, not a gift that is received at birth.

In this mini-course I share my top three methods for learning and practicing the skill of creativity. Regardless of the situation, creativity skills will help you solve problems faster and have more fun doing it!

Frequently Asked Questions

Absolutely! With your enrollment you will get access to everything you need in order to understand and clarify the problem you are trying to solve, the market you are entering and the specific customer segment to target. No innovation idea is fully baked when it's new and often it's through careful nurturing and testing of that idea that leads it to gain momentum and start to see success. This course is specifically designed to help you nurture, clarify, build and gain momentum for your big idea!
YES! Everything is digital and downloadable. Enjoy!
YES! You'll get a login immediately via email and from there can access everything in the course.
Ok so everyone's situation is a little bit different and of course I can't guarantee success, but I can give you the blueprint that I and many others have used to achieve real results. With this and all the tools, strategies and step-by-step hand-holding you will absolutely maximize your chances for innovation success regardless of the product or industry you are working in. This course is definitely right for you if: you are a product manager trying to figure out what to create for your customers and how to focus your team's time on what is most important. Or if you are a marketing leader or brand manager who is trying to help your company grow and expand into new markets or create new solutions for your customers that will move the needle for your brand and you want a proven method to follow. Or if you are an engineer or research scientist and you would like to better understand the business side of innovation and how to take your latest invention to market in a meaningful way. Or if you are a startup founder and you want to follow a proven business playbook that takes you from idea to product market fit quickly and inexpensively. Or if you already have a business as a founder or member of the executive staff and you want to help your business adopt the latest in best practices from the Lean Startup movement and put your company on a path to creating sustainable innovations. Or if you are a business development leader looking at new markets to enter and would like a way to frame those opportunities in a compelling way to your senior management. Or even if you are a university professor who is researching the latest tools in use out in the industry so you can teach them to your students in order to put them well ahead of the curve when they graduate. Or if you are a UX designer and would like to apply more of a business value lense to your work and use the latest tools in UX research to create mind blowing experiences for your customers, this course is for you. Also if you are a management consultant whose success lies in how effectively you can frame a problem and implement real solutions for your clients, this course will give you everything you need to frame strategic innovation decisions and market analysis. The key requirement I'd say throughout the process is perseverance. Tesla wasn't built overnight and neither was Apple, Facebook or Google. Behind every major innovation is a story of someone who was able to persevere beyond all reasonable expectations. The one sure way to fail - especially with business and innovation is to give up. That's not to say you shouldn't stop trying to fit square pegs in round holes, in this course we'll cover how to know when to pivot or persevere on a solution that isn't getting the traction you hoped. The other key requirement is to actually implement these steps and achieve each milestone in order. Trust me when I say you do not want to scale an MVP that hasn't achieved product market fit. It's also not going to work if you try to build an MVP that was never proven to solve a specific problem for someone as a prototype. Each phase of problem/opportunity fit, problem/solution fit, product/market fit and business model fit must happen in order or else you put your business at serious risk of failure. The major benefit to this course is its ability to take years off of the learning curve of innovation. You can go about learning these things on your own through trial and error like I did or you can use this course to dramatically speed up your time to results. If that's something you are looking for in a course, then this is definitely the right course for you.
Absolutely! No guesswork. Just follow the system and you will make progress quickly and cost-effectively.
Each module is on average about 45 minutes plus you will have bonus videos, etc.
Yes. So by popular request through this special offer you can get the entire Innovator's Masterclass system for just 12 payments of $149. Meaning just $149 due today. And yes you get access to the entire thing. You can binge watch all the videos and download all the templates at whatever pace you like. I know it can be frustrating to purchase a course and have it slowly dripped to you over time. This way you can go at your pace. The thing is I trust you and I know you are professionals who wouldn't take advantage of me offering it this way. I trust you and know that you will follow through on your commitment of 12 payments.
Regarding refunds, first of all I pride myself on high quality programs that actually work. If you put in the time and effort you will see good results. However if within 30 days you are unhappy for whatever reason just email our customer support and you will receive a full refund. My team and I stand behind the Innovator's Masterclass 100%.
No. Everything takes place online (all digital) and not only can you login anytime you want (and go at your own pace), you can also download everything and take it on the go with you.

How do I get started and how much does it cost?

How much is Innovator's Masterclass? You could try to figure it out on your own and spend thousands upon thousands (and years of time) or hire a consultant for $10,000+.

The entire Innovator's Masterclass step-by-step system is only $149 a month for 12 months. Meaning you can get started and get full access today for just $149.

You can also pay in full (and save $293) for $1495. This is a great option for people who are paying for the course as a business expense.

And yes, you will get full access to the program right away with your first payment. All modules. All downloads. All bonuses. So you can binge watch or take it slow. The choice is yours.
How about a guarantee?

Innovator's Masterclass comes with a 30-day 100% money back guarantee. I pride myself on high quality programs that actually work...if you put the work in. Meaning, if you follow the system, good things happen. 

If within 30 days you are unhappy for whatever reason just email customer support at [email protected] and you will receive a full refund. We stand behind Innovator's Masterclass 100%.

Choose your payment option below to get started


Per Month for 12 Months
12 Proven step-by-step modules
All Downloadable Content
4 Epic Bonuses
Lifetime Access
Creativity Primer Training
30-Day 100% Money Back Guarantee
Enroll Now


12 Proven step-by-step modules
All Downloadable Content
4 Epic Bonuses
Lifetime Access
Creativity Primer Training
30-Day 100% Money Back Guarantee
Enroll Now
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Today is May 27, 2022