Innovation is a journey that twists and turns but it doesn't have to take years to reach the breakthrough insight you need in order to succeed. In this course I walk you step-by-step through the four proven milestones of every innovation journey and give you the specific tools you need to make progress every day. 

This section walks you through the process of clarifying your idea including who your customer is and the problem you intend to solve for them. This section also helps you analyze the market you wish to enter and define the innovation strategy you intend to pursue.